The hibiscus flowers, the checker prints, the Roxy hearts. Designing this collab sent us back to the 90s in the best way possible. Think boardshorts and beach days, sun-bleached hair and sunkissed skin. Whether you lived by the water or just wore the clothes, Roxy’s vibes were everything and we’re stoked to be bringing you our 2025 edition with a BinkyBro spin.
Since growing up, Roxy was at the top of the list of brands we admired. They’re legendary for being the first to legitimize female riders, whether they were on the water, the halfpipe, or the slopes. Their impact on female surfers and skaters is huge, but it didn’t stop at sports.
Roxy shifted fashion to reflect California culture, making beachwear mainstream across the country and even the world. They captured that carefree confidence that up until then had only been wearable if you were a dude. But Roxy showed that girls can hang too, bringing a new aesthetic that shaped a generation. 
As millennial founders, we’ve loved watching 90’s trends come back around, and no one has ridden the wave better than Roxy. With their consistent brand evolution and continued partnerships with legends like Chloe Kim, they’re bringing everything that’s in right now: bold graphics and ‘90s silhouettes, all focused on feminine strength and swagger.
Roxy has always been about showing who you are through what you wear – something we care deeply about here at BinkyBro.
For us, maintaining our own identities throughout parenthood is number one. But it can be hard, especially for moms, to feel like “you” when your biggest job is taking care of littles. The struggle shows up in lots of ways, but one of the biggest is your closet. Outfits you wore when you were working, or in college, or hanging out all night with friends don’t make as much sense when you’re cooking mac & cheese, playing dolls, or making homemade slime with food coloring AND glitter. As a parent, you need comfort and functionality – but you also deserve to feel like you.
We’ve been bringing that for the guys since we started, with matching hats and swimmies, but when a Roxy collab came on the table, we knew this one was for the girls. And we couldn’t be more stoked it’s finally here, with sizes from kids’ 2T to a women’s XL. Let’s meet the team.
The Hoodies
A wear-everywhere hoodie with a neutral cream base and the iconic hibiscus flower in the BNKYxROXY logo mashup. Perfect for you and your mini me to wear during all of fall, under your coat in the winter, and for chilly nights on the beach. 
We’re obsessed with this dreamy cornflower blue, with just enough indigo in it to make it pop. Add a surf-infused pineapple in the classic BNKY layout – small graphic on the front left side then bigger on the back – and it’s all things feminine chill.
Both feature a BNKY/ROXY logo mashup on the front and back, with the iconic checker pattern running down the left sleeve. In Navy for a more versatile option, and in Coral because we know a Roxy girl can rock pink.
The Beanies
https://www.instagram.com/p/DQb8S1BDbRs/
Match your mini in both comfort and style. These beanies are 100% acrylic, feature a BNKYxROXY logo on the front, and are available in 5 sizes: 0-4 months, 4-12 months, 1-3 years, 4-6 years, and adult.
Choose from five color ways: pink, white, brown, blue, and purple to stay warm and look cool all winter.
The Snowsuits
This isn’t your mom’s snowbunny ski suit from the ‘80s. We designed them to be baggy, for extra comfort and maybe more importantly, swagger.
We’ve got five bold colorways, available for kids in sizes from 2T-12L, as well as womens’ XS-LG. It’s been impossible for us to pick a fave, and we’re sorry (but not sorry) you’re gonna struggle there too. 
If you’re looking for a deep dive on technical specs, we laid them all out here. The TL;DR is that these are new and improved from last year, thanks to extensive testing by us and our kids on the slopes of Park City, Utah.
We’ve added 7 new zipper vents, made the hood bigger to better fit a helmet, and added overall and chest straps to help everything stay in place. They’ve got 6 season pass pockets (each a little bigger than last year), are lined with supersoft fleece (in cheetah print because why not), and are waterproof and padded to provide ultimate comfort on the slopes.
Did we mention they’re a collab with Roxy? Still pinching ourselves over that. To be able to bring you guys not just streetwear, but technical clothing for the ski/snowboard lifestyle Roxy helped make real, is an absolute dream come true.
Whether it’s with a hoodie, beanie, snowsuit or all three, we can’t wait to see how you and your littles wear this collab. We designed it with mom in mind, and we hope it keeps you comfy, cute, and most importantly, feeling like the Roxy girl you are.
