The Binky Bro Blog

Back when Binkybro first launched in 2015, founders Matt and Rachel started naming products after places that actually meant something—real surf spots Matt had spent time in, chased swell at, and built stories around. As the brand has grown over the past 11 years (and let’s be real… a lot of hats later), that naming tradition has stuck—but evolved. With the addition of our snow line, you’ll now see a mix of product names inspired by local Utah ski runs alongside those iconic surf locations. But today, we’re taking it back to our roots—surf. We’re rounding up 10 of our favorite hat names inspired by legendary surf spots from around the world (even though we could easily keep this list going forever).

Let’s kick things off with some all-time classics from Southern California. 🌊

Spring Drops Are Here: Stripes, Surf, and Serious Style

Spring at Binkybro is officially underway, and our newest drops are already turning heads. We’re currently four drops deep out of eight, and if the response so far is any indication, this season is going to be a big one.

Our Striped Swimmie Collection, which launched March 4th, is already flying off the shelves. These suits feel like they belong on a dreamy coastal getaway — picture your little ones running along the sand on the Amalfi Coast, playing under oversized color-block beach umbrellas while you lounge back in a chair sipping an ice-cold Aperol Spritz. That’s the energy this collection brings.

Southern California isn’t just about gnarly waves and endless sun—it’s a playground for your taste buds too. From chill taco spots to fresh poke bowls and smoothie bars that’ll fuel your next sesh, the SoCal surf scene serves up eats as epic as the lineup. Whether you’re wrapping up a morning paddle or cruising the coast, these 10 spots are must-hits for any stoked surfer chasing good vibes and even better grub.

Each stop on this list has been scouted by local wave-riders who know that a solid meal after surfing is just as important as catching the perfect set. We’ve got everything from quick bites for a mid-morning session to hearty meals that hit the spot after a long day in the water. So grab your board, rally the crew, and get ready to chow down like a true SoCal surfer.

Spring break is calling, and if your family’s ideal getaway includes sunshine, salty air, and kids running wild outside — you’re in the right place. At BinkyBro, spring break isn’t about overpacked schedules or fancy resorts. It’s about surf checks, beach days, and gear that can actually keep up with your kids.

With our spring drops rolling out (including new swimmies and fresh snapbacks dropping February 26 👀), we rounded up ten family-friendly spring break destinations that bring the ultimate surf, sun, and adventure energy — all while staying budget-conscious and totally on brand.

Because the best spring break trips aren’t about doing the most.
They’re about being outside the most. 

Spring 2026 Is Here — And We’re Just Getting Started 

Spring 2026 has officially entered the chat, and we’re kicking things off in a big way. Yesterday marked Drop 1 of our Spring Collection, and trust us — this season is going to be one for the books.

Our first spring drop is all about bold color, effortless function, and styles the whole family can get behind.

Neon Swim Is In
We launched a full lineup of neon swimmies designed to stand out all summer long. This drop includes:

If you’ve ever messaged us asking “How did you get your kids skiing so young?” or “What do I actually need to get my kid on the mountain?” — you’re not alone. We get these questions all the time, and honestly, we love them.

At BinkyBro, skiing and snowboarding aren’t just hobbies — they’re a lifestyle. Our founders, Matt and Rachel Fisler, started all four of their kids on skis at just two years old. Their motto?
“If you can walk, you can ski.”

And they meant it.

By age three, their kids were confidently skiing blue runs. By four, Bodee and Jude were already charging black diamonds. By five, they were on downhill ski teams, later progressing into park skiing, freestyle development programs at Woodward, and eventually moving on to Revolution Ski Team in Park City.

Some styles are just too good to retire — and that’s exactly why eight of our most-loved swimmies are officially part of the BinkyBro Core Collection.

When it comes to kids on the mountain, vision is everything. If they can’t see clearly, confidence drops fast — and once confidence is gone, the day can unravel pretty quickly. That’s why we put just as much thought into our goggles as we do into our outerwear.

Meet the Outlaw Goggles — designed to be ridiculously functional, insanely stylish, and easy enough for kids (and parents) to actually love using. At $56, they’re built to handle real mountain days without overcomplicating things.

Because once again, it’s all about the little details.

Built for Kids Who Actually Ride

Outlaw Goggles come in two sizes so you’re not trying to force a one-size-fits-all solution onto growing faces.
    •    Toddler Size: Best for ages 2–8
    •    Junior Size: Fits ages 8+ through adults

The holidays are here, and while they’re full of good times, they can also bring a lot of stress for parents. We’ve put together this gift guide with our favorite BinkyBro items by age – from babies to age 12 (plus even a few ideas for Mom and Dad).

Beanies for Babies

While our beanies come in sizes for bigger kids, and even adult sizes for most, our favorite age to see a beanie on is 0-4 months. 

There’s something about a tiny human sporting a swaggy beanie that gives instant legend status. It’s also a great gift for a new parent welcoming a winter baby. Our guess is their energy will be spent on diapers and bottles and feedings and nap schedules, and gifting a teenie beanie for the sake of the perfect pic is sure to be a win. Even better, get mom or dad (or both) a matching beanie in their size. It’ll keep their precious bundle cozy and make their first Christmas as parents. 

The hibiscus flowers, the checker prints, the Roxy hearts. Designing this collab sent us back to the 90s in the best way possible. Think boardshorts and beach days, sun-bleached hair and sunkissed skin. Whether you lived by the water or just wore the clothes, Roxy’s vibes were everything and we’re stoked to be bringing you our 2025 edition with a BinkyBro spin. 

Since growing up, Roxy was at the top of the list of brands we admired. They’re legendary for being the first to legitimize female riders, whether they were on the water, the halfpipe, or the slopes. Their impact on female surfers and skaters is huge, but it didn’t stop at sports. 

Roxy shifted fashion to reflect California culture, making beachwear mainstream across the country and even the world. They captured that carefree confidence that up until then had only been wearable if you were a dude. But Roxy showed that girls can hang too, bringing a new aesthetic that shaped a generation. 

2025 snowsuits are here and they’re better than ever. This season’s lineup includes nine BNKY originals, five co-branded with Roxy, and even women’s sizing in all five Roxy suits so you can match your mini me on the mountain. They’re teched-out for the most hard core little riders and come in bold designs that will stand out on any slope.

As parents to competitive skiers, we know better than most that kids + snow can be the best or worst time of your life. And it all depends on the little things. Snow up their sleeves? Game over. Snow in boots? Forget it. Being too cold on the lift can psyche them out for their upcoming ride, but being too hot can also be a distraction.  

Our 2025 snowsuits are battle born, with variations being tested by our own kids over fifty days on the slopes of Park City and Woodward. When kids are comfortable, they’re able to relax, be brave, and most importantly have fun.

We’ve fine tuned every detail on these because we know details make all the difference. So let’s get into them.

One of BinkyBro’s core beliefs is that surf culture isn’t just a summer thing, or a vacation thing, or for people lucky enough to live by the water. In our minds, surf culture is a state of mind and it goes with everything – even Halloween. 

For years before starting our own clothing company we’d see the token orange pumpkin tee pop up at our local grocery store in October. We bought a few, wore them once, and threw them immediately into the storage bin (don’t get us started on seasonal clothing again). But now that we’re designing kids tees, we’re taking a more subtle approach to the Halloween theme, with four new tees and a new hoodie that thread the needle between festive and classic. 

This whole drop is set on black with our signature look: small graphic on the front left with the same graphic repeated full scale on back. Let’s rate them from extra Halloween to lowkey spook.